Mixed Use & Development
Precincts, urban renewal and mixed-use buildings.
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Master planning & urban design
Master planning and urban design
Precinct and site master plans that weigh context, heritage, movement and community, and turn large sites into places that work.
In short
JAM Architects prepares master plans and urban design for precincts and large sites across Melbourne, Geelong and regional Victoria, including The Mill in Newtown (about 3 hectares), East Brunswick Village (about 3 hectares) and Whitehall Street in Footscray (over 13,000 m²).
Master planning & urban design
Plans that make places
A master plan sets the rules a place will live by for decades: where people walk, where buildings rise, what is kept and what is new. We consider environment, demographics, planning policy, heritage, amenity, transport and infrastructure together, so the plan holds up as it is built in stages.
At The Mill in Newtown, our plan keeps the heritage facades, chimney and sawtooth roofs of the Returned Soldiers and Sailors Mill, adds terraced new buildings, streets and arcades, opens public access to the Barwon River escarpment and hides parking below.
At Whitehall Street in Footscray, a new mid-block pedestrian link through a former car-parts factory site connects the Arts precinct to the surrounding residential streets.
What we design
Precinct, site and street
Precinct master plans
Staged plans for mixed use precincts such as East Brunswick Village.
Heritage-led renewal
Plans that keep and reuse heritage fabric, such as The Mill in Newtown.
Urban renewal
Reimagining former industrial and under-used land, such as Whitehall Street, Footscray.
Public realm
Plazas, laneways, amphitheatres and links that make a site part of its neighbourhood.
Land development
Site layout, yield and staging for residential land development.
Planning approval
Master plan approvals and development plans with council. Planning permits
Featured projects
Selected work
The Mill
The Mill is an urban infill project that adapts the historic Returned Soldiers and Sailors textile mill buildings for new mixed uses.
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Whitehall Street
A master plan reimagining a series of former car-parts manufacturing factories on a site of over 13,000 m² with significant street frontages, 150...
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Elm Grove (EBV)
Part of East Brunswick Village, one of the inner north's largest urban renewal projects, planned as a self-sustaining community where daily needs...
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Hampton Quarter
A mixed-use urban renewal development that consolidates several under-used parcels and an existing car park.
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Smith & Co
"A complex arrangement of retail, commercial and residential spaces" on a large site in Collingwood's busy shopping strip.
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Fasteners Way (EBV)
Fasteners Way "completes the northern edge of East Brunswick Village and is the first purely residential building." A contemporary brick facade is...
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Services that support it
Planning Permits & VCAT
Planning applications, council negotiation and VCAT representation.
Learn moreFeasibility Studies
Yield, planning and design testing before you commit to a site.
Learn moreQuestions
Asked and answered
What does a master plan include?
Typically the site layout, building envelopes and heights, uses, movement and access, open space, heritage strategy, staging and the design principles each stage must follow.
Do you prepare master plans in Geelong and regional Victoria?
Yes. The Mill in Newtown is led from our Geelong studio, and we work across Victoria.
Can a master plan include heritage buildings?
Yes. Our plan for The Mill retains the heritage facades, chimney and sawtooth roofs and builds the new precinct around them.
Do you also design the buildings?
Usually, yes. We often design the first buildings on a site we have master planned, as at East Brunswick Village.
Next step
Tell us about your project.
A site you are buying, a planning permit, a new home or a full precinct: start with a conversation with one of our directors.
Contact
Start with a conversation
Tell us about the site and what you have in mind. A director from our Melbourne or Geelong studio will come back to you to talk it through.
Phone
Melbourne studio
Geelong studio